Having started his career in financial media, Ben began his branding and creative path with BBDO, working with global clients such as Mercedes, DoubleMint and Fonterra before moving to a client role with airasia, where he worked on campaigns for key ASEAN markets. He then took charge of the sports and sponsorship portfolio for the airline, leading sponsorship strategy for global and regional assets such as the UFC, Davis Cup and AFF Suzuki Cup.
During COVID, he moved into a sales driven role for digital marketing agency Lion&Lion - and was responsible for winning a number of new regional accounts including Taco Bell, Kellogg's and 1664Blanc.
Moving to Singapore in mid-2021, Ben started his role in the Global Strategic Key Accounts team (GSKA) for one of the largest sports properties in Asia, ONE Championship. He managed a number of clients including Samsung, HSBC and Marriott Bonvoy as well as government contracts with Singapore and Mongolia across the platform's content stacks.
Ben now leads the APAC digital and brand marketing team for SPORTFIVE, a global sports marketing agency, focusing on digital strategy and key relationship management with the regions football federations.
He holds an MBA from the Cardiff Business school and a journalism degree from Cardiff University.
Download his CV HERE