My first ever advertising assignment was this Dato Sheila Majid Anlene ad - an ambassador endorsement which looked to highlight the benefits of the milk product whilst utilising Sheila's brand imagery to help promote, engage and sell.
The campaign focused on in-store creatives - hence the focus on packaging, floor stickers and a distinctive key visual that was featured on POS materials.
To the point. On brand. Easily digestible. (Pun intended)
POSM - Floor sticker
